I want to hate this but...

The writing world has over the last several years seen the introduction of painting with fire extinguishers. Love it or hate it, it's here and gaining in popularity. The commercial world has taken note and Smirnoff Ice is flexin on some street cred with this new video. And I have to say it's pretty fuckin' cool! Has a Katharina Grosse flavor to it but ya'll probably are equating it to some Roger, Alen, or recently extinguish crushin' Booker ish. So with the writing game being stepped up to in a sense larger tags, what can the graff world take away from the commercialized version? Instead of taking the easy route and complaining about the commercial world capitalizing on street culture maybe it's time to steal from them as they have from us...
photo by Sabeth718