Following in the tradition of ghost bikes the city and DKNY have found a better billboard. The bicycle. Below is their mission statement.
STATIONARY BIKES: Note to pedestrians -- there will be a surplus of neon orange bicycles around New York next week. DKNY has partnered with the New York City Department of Transportation to help it promote biking as an alternative mode of transportation -- well, sort of. DKNY is setting up bike stations from Thursday, featuring the bikes in several New York neighborhoods, including the Meatpacking District and Bryant Park. But don't expect to hop on one and peddle off to the next show. This being New York, the bikes will be chained.
Bitches be riding mad coat tails son.